Situation: In 2011, The John Petropoulos Memorial Fund (JPMF) approached Yeti Creative for help with a rebranding project. Part of the rebranding initiative included redesigning their website, which they felt was not doing a good job of showcasing the organizations safety inititatives and in particular, their safety videos.
Solution: A new logo and positioning statement I developed for the organization was used in the navigation bar. The website sections were simplified and renamed to make them more user friendly. The home page was upgraded with a multi-story player and mini newsfeed. The mission statement was moved to the home page so that users could more quickly understand the organization. I designed a new editorial grid and stylesheets to better showcase the safety videos and editorial content. I also incorporated commenting and sharing across the site to help get the organization’s safety message to the public. The site was launched in Fall 2011.
Besides the website, the new brand and tagline was added to all safety videos. A new workplace safety poster was created as well as a banner stand for public information events.
